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about us

Weaving threads of tradition, culture, and artistry into timeless masterpieces

Spreading Our Love

We collaborate with skilled artisans to craft exquisite products each season. By blending international trends with rich traditional heritage, we aim to create captivating pieces that resonate globally. Our firm belief in fusing contemporary design with time-honored techniques allows us to preserve the essence of intricate crafts while capturing admiration from our patrons.

An Aditya Birla Initiative

We are a corporate social enterprise working with weaver communities in India. Our vision is to create a self-sustaining ecosystem for the finest artisans of the country by supporting and selling their crafts and thus impacting their quality of life.

At the core of our mission is to redefine the standards of handloom craftsmanship. We strive to transform the raw, uneven, and unpredictable into refined, consistent and meticulously managed creations that exude uniformity.

Through a disciplined approach to timely delivery, we foster a culture of best practices within the weaver community. This inherent process empowers artisans to produce exceptional and standardized handloom products that meet the highest quality and precision.


Our unwavering commitment is to positively impact the lives of our artisans, ensuring their looms are continuously active and thriving every single day.


Transparency is the key to building lasting relationships with our patrons, as they can witness the care and attention invested in every product from loom to retail.

Contemporary Design

Our designs seamlessly blend tradition and modernity, inviting customers on a journey of sartorial elegance, where the past and present harmoniously coexist.

Handwoven Masterpieces

Crafted with Authenticity

In the Media

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