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Aadyam HandwovenAadyam Handwoven

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ACTOR

Sobhita Dhulipala

in handwoven heirlooms

Classic Banarasi Weave

Banarasi Kadwa is a mesmerizing technique where both warp and weft are resist-dyed prior to weaving, resulting in seamless patterns.

She represents the modern Indian consumer Aadyamaddresses—one who values provenance, artistry, and meaning.

In the tapestry of artistry, there exists a rare alchemy — a harmonious fusion of authenticity and timelessness while staying true to the original craft.

Konkona SensharmaKonkona Sensharma

Konkona Sensharma

on the 'Craft of Living'

center center
center center

She represents the modern cultural connoisseur who values craftmanship, narrative, and soul in both art and attire.

Konkona’s intuitive elegance and understated sartorial choices echo her belief in authenticitymuch like the handloom ethos Aadyam champions.

Committed to weaving together a sustainable future for our artisans, by running the loom all the year round and celebrating their skills, and sharing their remarkable stories with the world.

Sarees & Dupattas

autumn / winter2026

EXPLORE
ROZANA

a mesmerizing technique where weft are resist-dyed prior to weaving in seamless patterns.

ADAA

Double Ikat is a mesmerizing technique where both warp and weft are resist-dyed prior to weaving, resulting in seamless patterns.

TEHZEEB

HOME & LIVING

autumn / winter2026

EXPLORE
Vana

Vana

a mesmerizing technique where weft are resist-dyed prior to weaving in seamless patterns.

Baadal

Baadal

Double Ikat is a mesmerizing technique where both warp and weft are resist-dyed prior to weaving, resulting in seamless patterns.

HUMSAFAR

HUMSAFAR

OUR BRAND ETHOS

Authenticity

Authenticity

In the tapestry of artistry, there exists a rare alchemy - a harmonious fusion of authenticity and timelessness while staying true to the original craft.

Livelihood

Livelihood

Committed to weaving together a sustainable future for our artisans, by running the loom all the year round and celebrating their skills, and sharing their remarkable stories with the world.

Revival

Revival

With every carefully crafted masterpiece, we captivate the hearts and minds of those who seek the right balance between cultural heritage and global relevance.

Conversations With Aadyam

Journal background
I have an inherent trepidation for the use of this word — 'Revivalist', especially in the craft space. Somehow it always made me cautious and seemed to hold a lot of undue gravitas. Not unfounded, when I realized that its dictionary meaning is very appropriately different from its colloquial usage. A revivalist in its purest form is defined as one who conducts religious revivals. One who actively pursues, a religious re-awakening or restoration to spiritual ideas.
Getting back to 'revivalists' in the crafts sector, it amuses me no end to see it being used freely, openly, and in the highest regard without much ado. A prominent figure, William Morris, in the Arts and Crafts Movement sought to revive traditional craftsmanship and design in the late 19th century.
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SARIS OF MEMORY

WITH MALVIKA SINGH

In this exchange, Manish Saksena and Malvika Singh reflect on the saree as a thread that binds women, families, and histories across generations.

Double Ikat is a mesmerizing technique where both warp and weft are resist-dyed prior to weaving, resulting in seamless patterns.

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With every carefully crafted masterpiece, we captivate the hearts and minds of those who seek the right balance between cultural heritage and global relevance.

CULTURE BEYOND TEXTILES

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DELHI | MUMBAI | HYDERABAD

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