about Aadyam

Aadyam attempts to be a part of the zeitgeist - the evolution and expression of Indian culture and arts. In doing so, it becomes a window to access and engage with the diverse Indian cultural landscape.

why handwoven


Aadyam Handwoven strives to preserve age-old weaving techniques that have seamlessly transcended generations of artisan families, while simultaneously promoting these techniques to true connoisseurs of heritage.

We believe that marrying these techniques with contemporary design will create beautiful pieces that are globally appealing, and will help retain the roots of these intricate, legacied art forms. Aadyam Handwoven believes in creating scale and impact by building sustainable models that will create value for both, its weavers and patrons.

vision

Aadyam has been created with a vision to preserve and grow the rich Indian heritage of handwoven textiles by offering a range of exclusive, luxury fabrics woven by some of the finest artisans in the country.

Our aim is to create an ethical cycle comprising skilling of weavers through elevation of design, supporting weavers by opening up new markets and ensuring benefits to the weaver through a transparent plough back of profits.

about the Aditya Birla Group


A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 percent of its revenues flow from its overseas operations, spanning 36 countries. It is the world's largest aluminium rolling company, No.1 in viscose staple fibre, amongst the largest producers of primary aluminium in Asia, and among the top 10 cement producers, globally. Anchored by 5 core values - integrity, passion, speed, seamlessness and commitment, the Group has been successfully endeavouring to deliver superior value to customers, shareholders, employees and society at large.

To know more about the Group, please click here